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First aid

MMR, April 21, 2008

FIRST AID (Anti-Itch Treatments)

                            DOLLAR SALES          UNIT VOLUME
                            $300 mil. *           52.5 mil. *

                             % Change              % Change
                             vs. Prior             vs. Prior
                             12 Months             12 Months

Total                          +2.2%                 +2.4%
Supermarkets                   -0.3%                 -1.8%
Drug Stores                    +2.9%                 +2.8%

                              Dollar        %        Unit         %
TOP BRANDS                   Sales **    Change   Volume ***   Change

 1. Benadryl                $28.5 mil.     +0.1%    5.6 mil.     -0.2%
 2. Cortizone 10            $25.2 mil.     -0.6%    4.3 mil.     -0.6%
 3. Cortaid                 $19.6 mil.     -6.8%    3.1 mil.     -5.3%
 4. Aveeno                  $18.6 mil.     -4.8%    3.0 mil.     -3.5%
 5. Cortizone 10 Plus       $14.0 mil.    +17.4%    2.2 mil.    +15.4%
 6. Sarna                   $11.3 mil.    +16.2%    0.9 mil.    +14.6%
 7. Lotrimin AF             $10.0 mil.     +2.8%    1.2 mil.     +3.1%
 8. Gold Bond                $8.4 mil.     +9.3%    2.6 mil.    +37.6%
 9. Lanacane                 $6.6 mil.     -4.3%    1.2 mil.     -4.7%
10. Lotrimin Ultra           $6.0 mil.     +3.5%    0.6 mil.     +3.1%

* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ending 1/27/08.

** All private label brands combined total $73 mil.

*** All private label brands combined total 18.2 mil.

Source: Information Resources Inc.

Top brand rankings do not represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.

Note: Table made from bar graph.
COPYRIGHT 2008 Racher Press, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
 

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