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First aid

MMR, April 21, 2008

FIRST AID (Kits)

                            DOLLAR SALES          UNIT VOLUME
                            $20.6 mil. *          5.1 mil. *

                             % Change              % Change
                             vs. Prior             vs. Prior
                             12 Months             12 Months

Total                          +0.7%                 +8.9%
Supermarkets                   -4.1%                +25.5%
Drug Stores                    +5.2%                 +5.8%

                              Dollar        %        Unit         %
TOP BRANDS                   Sales **    Change   Volume ***   Change

 1. Johnson & Johnson        $7.8 mil.     -6.4%    0.7 mil.    -12.8%
 2. First Aid Only           $4.0 mil.    -11.4%    0.5 mil.     -8.2%
 3. Johnson & Johnson        $3.5 mil.    +16.1%    3.2 mil.    +11.0%
    1st Aid To Go
 4. Johnson & Johnson        $1.8 mil.    +53.1%    0.2 mil.    +85.7%
    First Aid

* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ending 1/27/08.

** All private label brands combined total $1.6 mil.

*** All private label brands combined total 0.1 mil.

Source: Information Resources Inc.

Top brand rankings do not represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.

Note: Table made from bar graph.
COPYRIGHT 2008 Racher Press, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
 

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