Skin care

MMR,  April 21, 2008  

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SKIN CARE (Depilatories)

                                 DOLLAR SALES          UNIT VOLUME
                                $106.2 mil. *          18.3 mil. *

                                 % Change vs.         % Change vs.
                               Prior 12 months       Prior 12 months

Total                                  +5%                   +3%
Supermarkets                         +1.3%                 -2.3%
Drug Stores                          +4.1%                 +1.6%

                               Dollar        %        Unit        %
TOP BRANDS                      Sales     Change     Volume    Change

 1. Sally Hansen             $31.2 mil.    $1.8%    5.0 mil.    -2.1%
 2. Nair                     $18.0 mil.   -14.5%    3.5 mil.   -18.3%
 3. Veet                     $16.3 mil.    $1.4%    2.6 mil.    $4.1%
 4. Nad's                     $5.6 mil.    $5.0%    0.4 mil.   $23.5%
 5. Nair Sensitive Formula    $5.3 mil.     --      1.0 mil.     --
 6. Soft Sheen Carson Magic   $4.5 mil.    -3.2%    1.6 mil.    -5.0%
 7. VeetRasera                $3.3 mil.   -15.1%    0.4 mil.   -12.1%
 8. Nair for Men              $3.2 mil.    $4.7%    0.5 mil.    $1.3%
 9. Nair Pretty               $2.4 mil.     --      0.5 mil.     --
10. Nair Lasting Effects      $2.2 mil.   -39.1%    0.3 mil.   -40.5%

* Total of supermarkets, drug stores and discount stores excluding
Wal-Mart Stores Inc. for 52 weeks ending 1/27/08.

** All private label brands combined total $12 mil.

*** All private label brands combined total 6.3 mil.

Source: Information Resources Inc.

Top brand rankings do no represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.

Note: Table made from bar graph.

COPYRIGHT 2008 Racher Press, Inc.
COPYRIGHT 2008 Gale, Cengage Learning