Food Industry
Industry: Email Alert RSS FeedSkin care
MMR, April 21, 2008
SKIN CARE (Depilatories)
DOLLAR SALES UNIT VOLUME
$106.2 mil. * 18.3 mil. *
% Change vs. % Change vs.
Prior 12 months Prior 12 months
Total +5% +3%
Supermarkets +1.3% -2.3%
Drug Stores +4.1% +1.6%
Dollar % Unit %
TOP BRANDS Sales Change Volume Change
1. Sally Hansen $31.2 mil. $1.8% 5.0 mil. -2.1%
2. Nair $18.0 mil. -14.5% 3.5 mil. -18.3%
3. Veet $16.3 mil. $1.4% 2.6 mil. $4.1%
4. Nad's $5.6 mil. $5.0% 0.4 mil. $23.5%
5. Nair Sensitive Formula $5.3 mil. -- 1.0 mil. --
6. Soft Sheen Carson Magic $4.5 mil. -3.2% 1.6 mil. -5.0%
7. VeetRasera $3.3 mil. -15.1% 0.4 mil. -12.1%
8. Nair for Men $3.2 mil. $4.7% 0.5 mil. $1.3%
9. Nair Pretty $2.4 mil. -- 0.5 mil. --
10. Nair Lasting Effects $2.2 mil. -39.1% 0.3 mil. -40.5%
* Total of supermarkets, drug stores and discount stores excluding
Wal-Mart Stores Inc. for 52 weeks ending 1/27/08.
** All private label brands combined total $12 mil.
*** All private label brands combined total 6.3 mil.
Source: Information Resources Inc.
Top brand rankings do no represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.
Note: Table made from bar graph.
COPYRIGHT 2008 Racher Press, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
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