Find Articles in:
All
Business
Reference
Technology
News
Lifestyle

Skin care

MMR, April 21, 2008

SKIN CARE (Depilatories)

                                 DOLLAR SALES          UNIT VOLUME
                                $106.2 mil. *          18.3 mil. *

                                 % Change vs.         % Change vs.
                               Prior 12 months       Prior 12 months

Total                                  +5%                   +3%
Supermarkets                         +1.3%                 -2.3%
Drug Stores                          +4.1%                 +1.6%

                               Dollar        %        Unit        %
TOP BRANDS                      Sales     Change     Volume    Change

 1. Sally Hansen             $31.2 mil.    $1.8%    5.0 mil.    -2.1%
 2. Nair                     $18.0 mil.   -14.5%    3.5 mil.   -18.3%
 3. Veet                     $16.3 mil.    $1.4%    2.6 mil.    $4.1%
 4. Nad's                     $5.6 mil.    $5.0%    0.4 mil.   $23.5%
 5. Nair Sensitive Formula    $5.3 mil.     --      1.0 mil.     --
 6. Soft Sheen Carson Magic   $4.5 mil.    -3.2%    1.6 mil.    -5.0%
 7. VeetRasera                $3.3 mil.   -15.1%    0.4 mil.   -12.1%
 8. Nair for Men              $3.2 mil.    $4.7%    0.5 mil.    $1.3%
 9. Nair Pretty               $2.4 mil.     --      0.5 mil.     --
10. Nair Lasting Effects      $2.2 mil.   -39.1%    0.3 mil.   -40.5%

* Total of supermarkets, drug stores and discount stores excluding
Wal-Mart Stores Inc. for 52 weeks ending 1/27/08.

** All private label brands combined total $12 mil.

*** All private label brands combined total 6.3 mil.

Source: Information Resources Inc.

Top brand rankings do no represent total sales of all SKUs for an
overall brand; rather, they represent individual brand listings.

Note: Table made from bar graph.
COPYRIGHT 2008 Racher Press, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
 

BNET TalkbackShare your ideas and expertise on this topic

The following tags are supported in BNET comments:
<b></b> <i></i> <u></u> <pre></pre>

Leave a Reply

  1. You are currently a guest | Login?
Go
advertisement
  • Click Here
  • Click Here
advertisement

Content provided in partnership with http://findarticles.com/source//