Humidifiers/vaporizers/air purifiers

MMR, April 13, 2009

HUMIDIFIERS/VAPORIZERS/AIR PURIFIERS

                             Dollar        %         Unit        %
TOP BRANDS                  Sales **     Change   Volume ***   Change

 1. Vicks                  $63.5 mil.       6.7    3.3 mil.      12.5
 2. Purafilter 2000         20.3 mil.      10.5    2.9 mil.       1.8
 3. Holmes                  19.7 mil.     -28.3    0.7 mil.     -26.9
 4. Crane                    8.1 mil.      15.9    0.3 mil.      24.3
 5. Honeywell                7.7 mil.      12.3    0.1 mil.      -3.9
 6. Protec                   6.8 mil.       9.3    0.9 mil.       4.5
 7. Kaz                      2.6 mil.     -11.9    0.2 mil.     -11.1
 8. Ionic Pro                1.9 mil.     -53.6   0.02 mil.     -51.7
 9. First Years              1.7 mil.       7.1   0.06 mil.       7.1
10. 3M                       1.4 mil.      -5.2   0.09 mil.      -4.5

                  DOLLAR SALES         UNIT VOLUME
                  $158.9 mil. *          10.1 mil. *

                  % Change vs.        % Change vs.
                 Prior 12 Months     Prior 12 Months

Total                 -4.7%                   1%
Supermarkets           3.6%                 2.3%
Drug Store             4.3%                 3.9%

** All private label brands combined total $15.6 mil.

*** All private label brands combined total 0.7 mil.

Source: Information Resources Inc.

* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ending 12/28/08.

Top brand rankings do not represent total sales of all SKUs for an
overall brand; rather, they represent Individual brand listings.

Note: Table made from bar graph.
COPYRIGHT 2009 Racher Press, Inc.
COPYRIGHT 2009 Gale, Cengage Learning

 

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