Food Industry
Industry: Email Alert RSS FeedHumidifiers/vaporizers/air purifiers
MMR, April 13, 2009
HUMIDIFIERS/VAPORIZERS/AIR PURIFIERS
Dollar % Unit %
TOP BRANDS Sales ** Change Volume *** Change
1. Vicks $63.5 mil. 6.7 3.3 mil. 12.5
2. Purafilter 2000 20.3 mil. 10.5 2.9 mil. 1.8
3. Holmes 19.7 mil. -28.3 0.7 mil. -26.9
4. Crane 8.1 mil. 15.9 0.3 mil. 24.3
5. Honeywell 7.7 mil. 12.3 0.1 mil. -3.9
6. Protec 6.8 mil. 9.3 0.9 mil. 4.5
7. Kaz 2.6 mil. -11.9 0.2 mil. -11.1
8. Ionic Pro 1.9 mil. -53.6 0.02 mil. -51.7
9. First Years 1.7 mil. 7.1 0.06 mil. 7.1
10. 3M 1.4 mil. -5.2 0.09 mil. -4.5
DOLLAR SALES UNIT VOLUME
$158.9 mil. * 10.1 mil. *
% Change vs. % Change vs.
Prior 12 Months Prior 12 Months
Total -4.7% 1%
Supermarkets 3.6% 2.3%
Drug Store 4.3% 3.9%
** All private label brands combined total $15.6 mil.
*** All private label brands combined total 0.7 mil.
Source: Information Resources Inc.
* Total of supermarkets, drug stores and discount stores
excluding Wal-Mart Stores Inc. for 52 weeks ending 12/28/08.
Top brand rankings do not represent total sales of all SKUs for an
overall brand; rather, they represent Individual brand listings.
Note: Table made from bar graph.
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