Technology Industry
Industry: Email Alert RSS FeedMeet mass customization head on: TaylorMade and other manufacturers pursue postponement strategies in the warehouse. (deliver).
MSI, November, 2002 by LePree, Joy
TaylorMade-adidas Golf, a manufacturer of golf clubs, had a large stock offering as well as a small make-to-order business of customizing clubs for specific customers. But since embracing postponement strategies about a year ago, it has been able to grow its make-to-order business and provide mass customization to its retail customers.
While a number of software applications help the Carlsbad, Calif.-based company plan and execute its supply chain operations, a warehouse management system (WMS) package plays a key role in the company's postponement strategy. Postponement means that manufacturers delay--or postpone--the customization of products until after the products, or a set of common components, have left manufacturing. "Our WMS serves as a tool...
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