Technology Industry
Industry: Email Alert RSS FeedAll in the family: best Software aims to increase brand recognition; retain users as they grow. (News at the front).
MSI, December, 2002
The Best Software company name is not nearly as well known as the names of some of its products--Peachtree, ACT!, and SalesLogix, for example. But Best Software, whose Irvine, Calif.-based Mid-Market Division offers enterprise resources planning (ERP) software, aims to correct that situation by launching a new branding campaign emphasizing the "Best" family name.
It's not just image behind the move. One of Best Software's strengths is that its applications range from low-cost "desktop" solutions like Peachtree, an accounting and inventory management package; and ACT!, a contact management application; all the way up to ERP solutions for medium-size enterprises, as well as SalesLogix, one of the most widely used CRM packages for small- to medium-size...
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