Knowledge is power: National Semiconductor finds easy answers to customer problems with knowledge management platform.(Information technology: innovation & insights)

MSI, October, 2004 by Sussman, Dan

The growth of e-commerce has created an explosion in both the amounts and types of data that companies must manage. For instance, National Semiconductor, Santa Clara, Calif., a $2-billion-a-year manufacturer of analog-based integrated circuits, constantly funnels new versions of engineering drawings, Microsoft Word documents, and multimedia files to a Web-based program that fields customer queries about what they need a computer chip to do and then points them to the National Semiconductor product that meets those specifications.

National calls this site Systems Solutions. And, until recently, its solution set was limited to a fraction of the 200 to 400 products that National releases each year due to the work involved in organizing the data needed...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.