COO apologizes to customers; outlines new "open" product strategy.(Sun Products Strategy)

MSI, November, 2004

In a rare moment of candor for a technology vendor, Sun Microsystems' COO, Jonathon Schwartz, recently conceded that the company should have done a better" job listening to its customers over the past several years. "You told us to stop being all isolated island and that you wanted interoperability," Schwartz told customers who joined a group of analysts on Wall Street for a mid-September briefing on Sun's product strategy.

Displaying a model of the company's very first workstation, built with off-the-shelf parts and using an early version of UNIX that was in the public domain, Schwartz declared that Sun now is committed to becoming "more open than open." As examples, be pointed to strategies for offering servers based on Intel-compatible...

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