CE Co-dependency.(Consumer Electronics Association)(Brief Article)(Statistical Data Included)

Dealerscope: The Business of CE Retailing, September, 2001 by Thibodeaux, Todd

A status report on the retailer/manufacturer marriage

The relationship between retailers and manufacturers has, and continues to have, more twists and plot turns than a Tom Clancy novel. But for better or worse, through thick and through thin, vendors and dealers are in it together. The Consumer Electronics Association (CEA) recently conducted a study of this crucial marriage, a bond consecrated in microchips and point-of-purchase displays, to get a read of the current state of affairs.

Returns: Although a majority of manufacturers are reporting return unit volume up slightly relative to the rate of last year, more than half are also reporting declines in the costs associated with returns. The news is even better for retailers. For both volume and...

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