Retail Industry
Industry: Email Alert RSS FeedCigarette marketing reaches new high.(INDUSTRY NEWS)
Tobacco Retailer, October, 2005
According to a report issued by the Federal Trade Commission in August, tobacco companies have more than doubled their cigarette marketing campaigns, although the amount of cigarettes being sold has declined.
The Financial Times reported that the FTC report said tobacco companies spent roughly $15.2 billion on U.S. cigarette advertising and promotions in 2003, the highest figure reported by the FTC since it began preparing the report in 1967. However, the report also revealed that the five largest tobacco companies sold 19.8 billion fewer cigarettes in 2003.
Richmond, Va.-based Philip Morris USA reported that its spending on cigarette brand advertising decreased for the sixth consecutive year as the company continued to reduce magazine, newspaper...
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