Doral "Seals for Soldiers Fund" promotion nets $502,000+ donation.(INDUSTRY NEWS)

Tobacco Retailer, April, 2007

The nationwide Doral Community of smokers continues to show their support of servicemen and servicewomen around the world, by raising more than $502,000 for the Veterans of Foreign Wars' Operation Uplink program. Over the three years the promotion has been offered, the Doral Community of smokers has raised nearly $1.5 million for Operation Uplink.

Through the "Seals for Soldiers Fund" promotion, R.J. Reynolds Tobacco Company's Doral brand invites Doral smokers to donate pack seals as proofs of purchase. For every pack seal received, the brand makes a donation to Operation Uplink, a VFW program that provides phone cards to U.S. soldiers and hospitalized veterans.

More than 7,500 Doral smokers took part in the most recent promotion, donating more than 5...

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