When a Frog Is Not a Frog.(media literacy for children)
Arts Education Policy Review, July, 2001 by SAMPLES, DIANE
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It is not every day that an eleven-year-old leaves me speechless, but that is exactly what Julia Rettig managed to do one warm, sunny day in summer 2000. Julia was a camper at a media literacy education and production day camp that I founded and developed with three other educators. The curriculum of the camp, designed to create media-literate kids, exposes the inner workings of mass media and how they are used by corporations to target kids.
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Among other things, campers learned how preying on their desire to be or seem older and more sophisticated is a common marketing technique. ...
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Most Popular Articles in Reference
- The importance of understanding organizational culture
- Credit card attitudes and behaviors of college students
- What factors attract foreign direct investment?
- Libraries Need Relationship Marketing - mutual interest marketing concept, ...
- How to set performance goals: employee reviews are more than annual critiques
- More »