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Two Thumbs Up.(Gravity Films production work for Iteru commercial)
Asia Image, February, 2001 by Keshvani, Nazir H
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Thumbs as characters -- one of the more interesting commercials to come out of Singapore recently is a TVC called Who Shot Gia?, executed by local production house Gravity Films for Iteru, a mobile communication service provider
The marketing team at Iteru created the concept for the commercial. The challenge was to raise the company s profile and create awareness of its services. But because Iteru s range of products is relatively new in the global marketplace, to explain it all in 60 seconds was considered impossible.
The aim of the commercial was to capture viewers' ...
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