Crazy, Sexy, Cool.(Elastic produces commercial, contracted by Asia City Publishing)(Product Announcement)

Asia Image takes a look at how Singapore-based production house Elastic put together a playful and witty commercial for its client to sell its magazines as hip and fun

Asia City Publishing wanted to create a TVC that would project the sassy, hip, and fun image of their publications, IS, BK and HK (local versions of an entertainment guide for Singapore, Bangkok, and Hong Kong respectively). So they turned to Singapore production house Elastic to put together a television commercial campaign that would not only project a suitable image of the company's flagship publications, but ...

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