Paper Chase.(television commercials for Advance Agro)
Asia Image, July, 2001 by Schmid, Thomas
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Despite a tight budget, a Bangkok agency managed to deliver a series of TVCs that was as effective as it was witty for a product that is rarely advertised: Paper
What is the one of the most used products in our society that comes in a mind-boggling range of varieties and is so common that consumers simply take it for granted? The answer is simple: Paper.
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In fact, it is so common that marketing executives at paper and pulp companies don't usually see the benefit of promoting it in ways other than an occasional price discounting campaign. In Thailand, the industry had never ...
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