Made for Asia.(television commercials)(Brief Article)

This month, Asia Image looks at some commercial jobs for the Asian market

This storyboard, for the launch TVC of a condominium project in Singapore, from Hagley & Hoyle, was conceived by creative director Shakib Gunn and his creative team around the central theme of "values", and most particularly the value of family and friendship.

Elastic director Paul Mogg developed the opening "yesteryear" sequence, with children playing traditional games like marbles and five stones, to evoke in the viewer a nostalgia for childhoods of the past. The overall mood ...