Production: technology shakes up traditional industry. (Technology).(new style video equipment)
Asia Image, December, 2001
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Unlike some of their well-heeled post production counterparts, production companies are often small, work on tight budgets, and certainly have no need to impress clients with the tools of their trade. Consequently, decisions to upgrade are not taken lightly, and the life cycle of cameras is relatively long -- a point that soon becomes clear to anybody comparing the number of new post production gadgets with new cameras at a trade show.
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However, changes are afoot in this essential but traditionally conservative link in the programme-making chain. One is the sheer diversity of ...
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