MediaWorks rebrands English-language channel.(TVWorks)(Brief Article)

Singapore's SPH MediaWorks has renamed and rebranded its English-language channel, TVWorks. The channel, which was launched last May, has been called Channel i since 3 March. The idea, MediaWorks says, is to build on the brand of its more successful Mandarin-language Channel U.

Consumer awareness campaigns comprising mainly above-the-line advertising, couple the two channels. Paul Chan, VP for branding and promotions, said, "(The ads) communicate clearly the integration of talents and resources with the successful Channel U. Both Channel i and Channel U now offer you double ...

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