Aussie Versatility: this month, Framestore features a sampler of work designed to showcase the range of production and post facilities down under. (Australian special: framestore).

This campaign for SMART Telecom in the Philippines, from Ace Saatchi&Saatchi, is based on an idea of people holding hands across the country, to show how SMART has touched the lives of millions of Filipinos through its advance technology. The campaign comprised a 60-second version as well as four 30-second TVCs focusing on specific services.

The production was a large-scale affair yet the campaign was completed in a relatively short time, with pre-production starting in mid March, the shoot in April and the TVCs going on air in May. Interestingly, many of the grand scale ...

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