Tiger burning bright: Tiger Beer, an Asian beer label by Singapore-based Asia Pacific Breweries, has once again struck a home run with the completion and introduction of its newest television commercial, aptly named, The Quest. (TVC Production).
Asia Image, July, 2002 by Khuen, Foo Tiang
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A joint venture between soft drink company Fraser & Neave and Dutch beer giant Heineken, Asia Pacific Breweries opened its doors in 1932, producing Singapore's first locally brewed beer--Tiger Beer. In the mid 1970s, it decided to re-position itself as a premium beer for the affluent and went on to win overseas brewery awards.
The Tiger Beer brand took advantage of this mileage to produce high quality, epic-like television commercials. Its latest offering--with its scale and production quality--has outdone its branding tradition.
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