MediaWorks and ITERU debut Singapore terrestrial's first fully interactive programme. (Review: broadcast & technology).(Brief Article)

ITERU, an interactive media company, premiered the pilot of its interactive TV programme, i2u, developed for Singapore broadcaster MediaWorks on its English language Channel i on June 23. The programme is scheduled to run for 26 weeks.

Viewers use their mobile phones (via SMS) as "TV remote controls" to access the interactivity. The programme and its interactive elements enable viewers to watch their favourite music videos on the hour long show and send personal dedications that will appear live on the programme as animated video postcards, on the song of their choice. ...

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