Sony launches slew of reality and game shows to take on STAR.(Review: broadcast & technology; Sony Entertainment Television )(Brief Article)

India's Sony Entertainment Television (SET) is set to launch a new programming slate focusing on game and reality shows in a bid to beat News Corp's STAR Plus and to consolidate its position in the 8 pm-10 pm primetime band.

A key part of this strategy is a local version of Columbia Tristar format, Russian Roulette (Bach Ke Rehne, to be aired 8 pm-9 pm). Taking advantage of what it sees as soap opera fatigue, SET is also using a matrimonial reality show, Kahin Na Kahin Koi Ha, to drive its new initiative.

The show, which debuted on July 28 (8 pm-9 pm), will be produced by ...

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