Looking good! This month, Asia Image profiles the latest on-air work from the region's leading cable and satellite channels.(Frametore)
Asia Image, August, 2002
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Action adventure channel, AXN Asia, launched a new channel image on-air campaign for the second half of 2002. The campaign included Four locally produced promos, and a series of 10-, 15-, and 20-second "Need that Buzz?" teasers that bring the AXN "buzz" to life.
For the first time on-air, the four specially crafted promos depict the typical AXN viewer, whom the channel describes as an altitudinally "20-something" individual who subscribes to the adventurous, daring and irreverent lifestyle.
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The campaign was conceived, developed, and executed by ...
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