The learning curve: introduction.

While the transition to digital broadcasting has been debated for many years, it's long been considered an inevitable evolution for the world's broadcast industry, and along with it, the development of interactive applications and services.

Interactivity in all its forms--from short messaging service for analogue systems to near video-on-demand services to true, full-fledged, two-way interactivity on a digital platform--has been very much in the industry's collective consciousness this year. FIFA World Cup 2002 in June provided the perfect opportunity for broadcasters to trial ...

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