Walk the talk: what distinguishes outstanding broadcast design from good design? Asia image talks to some leading creatives in the business and finds out. (Vox Pop).(Industry Overview)
Asia Image, November, 2002
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Charmaine Choo, Supervising Producer, On-Air Promotions, MTV Networks Asia
"Outstanding broadcast design is an original message clearly communicated, that understands who its intended audience is.
There is a fundamental difference between East and West. Western art exists to replace and supercede what has come before, whereas Eastern art is more folded back to its history.
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Inventing something new in Asia is hard as it tends to be a `monkey see monkey do' environment. That being said, there are now many strong designers in Asia who are increasingly willing to take risks ...
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