Local flavour: companies are finding local facilities, with their proximity and on-ground intelligence, can give an added advantage in the production and post production of their TVCs. (frame store).

This concept for this VW Pasaat TVC for the China market was to feature the power of the new V6 engine with 30 valves in the new 2.8-litre model. The power of hydro-electricity is used as a visual metaphor for the powerful engine. Strong images of water and the VW Pasaat were inter-cut to convey that sense of power.

Production took a long stretch of five months from November 2002 to April 2003, interrupted by the Christmas, New Year, and Chinese New Year holidays. Location scouting started in China's Sichuan province where the location manager found fantastic landscapes of snowy ...