Market value: whether a TVC is promotionally driven or for brand building, it's all about grabbing the viewer's attention. (frame store).
Asia Image, June, 2003
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Toshiba Lighting wanted to establish its brand name and differentiate its products in the marketplace, so this TVC--with 30- and 15-second versions--was created to promote the brightness of its compact light bulbs. The client wanted a very strong message so that when consumers think of "brightness", Toshiba Lighting Compact (Neoball-E) would come straight to mind.
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Produced by Kantana Motion Pictures Co Ltd with Dolya Kamolpech, the TVC was directed by Suporn Shoosongdej, with DOP Prapob Dungpikul. The tone of the TVC is light and humorous--set in a celestial ...
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