Leap of faith.(editorial)(Brief Article)(Editorial)

What do you do when you believe that there is a market out there for a service, but that market is as yet undeveloped and providing that service would require you to make a hefty financial investment that may not pay off for a few years?

Post facilities in Asia are facing that Catch-22 dilemma now as the digital intermediate platform starts to gain momentum. As with high definition post production, many facilities in the region are reluctant to invest in the technology needed to offer DI services as the market is in its early infancy. But many Asian filmmakers are similarly ...