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Seeing is believing: TVCs utilise visual effects as heavily as films. Asia Image takes a look at three works from facility, VHQ Post, that make the impossible and fantastic happen in the real world.(visual effects special)

Asia Image,  October, 2003  

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Produced for the Saudi Arabia market, this TVC was for Pepsico Beverages International.

VHQ's VFX supervisor William Woo worked very closely with Siren Film's director Fredrik Boklund, Impact BBDO, Jeddah's creative director David Redmond and account director Peter Stewart during pre-visualisation as the storyboard was very challenging--12 chimps partying and enjoying the client's product.

The TVC was shot in three days--the first day of production was the jungle scenes shot on location in Kuala Lumpur. The second and third days comprised shooting the chimps and the talent in ...

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