Out of this world: Malaysia's sole satellite TV service, Astro, underwent a major rebranding exercise in July this year, and continues this initiative with the debut of new looks for its locally produced channels this month.(broadcast design)
Asia Image, November, 2003
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Malaysia's sole pay-TV operator satellite platform, Astro, recently reached its landmark 1 millionth subscriber. The Astro satellite TV service is subscription-based and offers over 44 television channels in a combination of packages.
Seven years in the DTH satellite business, its management felt it was time to "to forge ahead to the next million by investing in its service, particularly in increasing the relevance of its programming and services to its vernacular audience".
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CO0 David Butorac instigated a rebranding programme, which encompassed its 14 locally ...
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