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Commercial success: this month's Framestore takes a look at recent TVCs from around the region that feature some out of the ordinary moves.(frame store)(television commercials)
Asia Image, January, 2004
An Indonesian martial arts school is the setting for a series of TVCs for Indonesian energy drink Extra Joss. The TVC campaign features a grandmaster of Silat Merpati Putih and 50 of his disciples in an action packed fantasy and martial arts production. The Silat master and his students were chosen because the Silat requires energy and stamina throughout the day.
Rini Susanti, executive producer from production house Kemistry, suggested director Adrian Tang for his cutting edge action style and who is himself the son of a martial arts master.
Tang chose a dramatic colour ...
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