Taking stock: with budgets under pressure, stock footage is an attractive option to meet production deadlines as well as fulfill creative ambitions for TVC producers. Asia Image takes a look at two different TVCs that included stock footage.(stock footage tvcs)

MetLife TVC from Virtual Reality

With the objective of building trust for an insurance brand, production company Virtual Reality recently worked on an interesting advertising campaign for India's MetLife. The TVC composites live action and stock footage of monuments seamlessly.

Falling from a monument like the Great Wall of China without a trace of fear and landing safely on a net with a smile. This daring visual is the creative basis of a TVC that aims to build trust for an insurance brand, the concept being the insurance company acts as a protective net that saves the talent ...

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