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Born identity: this month, Asia Image takes a look at some recent broadcast design work produced in the region.(framestore)(Channel 7)

Asia Image,  March, 2004  

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Australia's Channel 7 recently received a brand new look from the Sydney office of Bruce Dunlop & Associates (BDA). The design agency was asked to revitalise and rehaul the channel's on-air look under a tight deadline of 30 days.

Working closely with 7's director of on-air promotions, Graham Donald, BDA designed and produced a series of on-air idents as well as a complementary graphics package to support 7's new on-air strategy.

The brief was to reflect 7's fun, irreverent, and dynamic personality. This was achieved by evolving the concept organically throughout the ...

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