Some ad spend moving to new media; Japan spend up.(news room)

Television's dominance of advertising budgets in Asia will erode in 2004 and spending will shift towards "new media" and outdoor advertising after recent rate increases by major TV operators in Asia, according to a survey by investment bank JP Morgan and consultants, R3 Asia Pacific.

The survey covered key regional markets--Singapore, Thailand, Malaysia, Hong Kong, and China. Total ad budgets are expected to grow by just over 8 per cent in 2004, with the fastest growth in China (18.3 per cent), followed by Thailand (8.8 per cent), Malaysia (5.7 per cent), Hong Kong (5 ...

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