Up front: extroverted, crazy, cool, fun-loving, innovative ... the list of adjectives can go on and on but as Ritesh Gupta finds out talking to some of the region's leading television commercial directors about their career, sources of inspiration, views of new trends in the industry and much more, the one word they all share is passionate.(People watch: leading TVC directors)(Interview)

Adrian Tan

Zhao Wei Films, Singapore

Eleven years in still photography and four years as director of photography before venturing into television commercial direction, Adrian Tan regularly finds something new to his liking, even though he has been a TVC director for five years now.

Interested in expanding into long-format direction, Tan joined Zhao Wei Films as an in-house director in March this year. "I feel it's a win-win situation for me as Zhao Wei is into feature films and television commercial production. Also, I have been in touch with Eric Khoo of Zhao Wei for ...