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SET battle for lead with Idol.(Programming Developments)(Sony Entertainment Television )(Brief Article)
Asia Image, April, 2004
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India's Sony Entertainment Television (SET) has secured rights for a local version of FremantleMedia's hit Idol format. The deal, rumoured last year to be going to rival Star, is SET's chance of toppling Star Plus from the ratings lead Star cemented in India with Who Wants to be a Millionaire? and a subsequent slew ...
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