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Inspired creator inspires; Cyrus Oshidar has earned a formidable reputation for creating memorable on-air promotions and other viewer winning programming initiatives. This MTV Networks India honcho says the promos that he had most fun working on have turned out to be the most fun to watch.(profile)
Asia Image, May, 2004
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No matter what is airing--music, humour, reality shows, or Bollywood-oriented programming--MTV Networks India has developed a knack of surprising its audience all the time. In the last decade or so, as the channel has increasingly localised its content, it has emerged as a creative powerhouse in India.
The man who has been instrumental in shaping the channel is MTV India's general manager and vice President--creative and content, Cyrus Oshidar.
Oshidar, who says he would wither away if he couldn't get an opportunity to write, joined MTV eight years ago. And so far, the ...
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