Designed for the world: this month, Asia Image features a variety of local, regional, and worldwide broadcast design projects produced in Asia.(frame store)
Asia Image, June, 2004
Local Filipino network ABC launched a new identity in April. The idea was for a new, fresh, and more contemporary image for the network. As this was the first makeover for the network since it launched a decade or so ago, the challenge was to create a new image that the majority could relate to without isolating its loyal viewers.
The perfect, handled by local product and post facility Shockpost, involved extensive broadcast design and motion graphics work. The designs were tailored to suit the existing image of the client, while allowing it to compete aggressively in the battle ...
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