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Philippines.(market profiles)
Asia Image, December, 2004
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Broadcast
In the blink of an eye, the numbers changed. What was number one is now number two. And the new top spot holder has no intentions of letting go.
For over a decade, ABSCBN, the country's largest media company, had lorded over the Philippines' broadcast industry. Going into 2000 the Lopez-owned conglomerate owned nearly 50 per cent of the pie, with closest rival GMA settling for just 20 per cent of the picture.
Between them ABS-CBN and GMA had advertisers in their palms, relegating the other local free networks (RPN, IBC, ABC, and government channel NBN) to minor ...
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