Crowing success: the lunar Year of the Rooster is proving to be a boon to the production and post production industry in Malaysia.(country focus)
Asia Image, April, 2005 by Shan, Nimmala
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Into the first couple of months of the Rooster Year, it would appear the malaise of the past few years that has shrouded Malaysia's commercials market is lifting and setting the stage for a trajectory incline.
Signs of healthy growth were first seen when Nielsen Media Research Malaysia recently revealed that advertiser spending was up 17 per cent last year from 2003, bringing the figure to RM4.4 billion (US$1.16 billion).
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The figure was heavily influenced by the birth of additional TV stations in the country last year, when 8TV and newly relaunched Channel 9 burst onto the ...
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