Fishing for compliments: Asia Image takes a look at a series of three TVCs that shows how ingenious post work can bring a great creative concept to greater levels.(tvc post)

Asia Image, April, 2005

Advertising agency TBWA\ Singapore recently created three unique commercials for Sony's range of DVD products. Whether from its storyline or its execution, these are not your average commercials.

From a creative perspective, the three commercials, currently airing across Asia Pacific, take the more unusual humour route in promoting the ease of using Sony's DVD products. A same pair of Eskimos is featured in each commercial, hamming it up in various situations. They record themselves, then burn the video footage onto DVDs that they throw into the sea. Salmons eat the DVDs, get ...