Sing and swim: Singapore post houses are singing a happy tune as signs of an improving market continue to manifest but players are well aware that to keep up, they need to step up.(country focus)

Whether it is upgrading equipment, reorganising workflow, or offering a wider range of services, finding ways of doing more for less is the order for the day for the current players in Singapore's post production industry. From established post houses to boutique-sized outfits, none can dispute the fact that advertising budgets have shrunk across the board in the last few years.

"Certainly, the economic downturn was a major factor, so post production being almost at the end of the stream naturally felt the brunt of it," says Freddie Yeo, general manager of one of ...

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