Central attraction: productivity per dollar spent is always a salient issue for TV broadcasters worldwide. Asia Image speaks to VertigoXmedia on how broadcast newsrooms can streamline their production workflows for greater operational efficiency and minimised costs.(asset management)

One of the ways for broadcasters to achieve greater productivity while minimising costs is centralising the production of news designed for broad audiences. Most television stations juggle the broadcast of global news, national programming, and local content as well.

For networks with multiple regional stations like this, a centralcasting model allows for the creation of broadly targeted global and national news in a single location. This content is then distributed to regional affiliates, who can augment it with news specific to their local populations.

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