Kidding around, not! The TV market for children's programming in China continues to be a hot topic amongst programme producers and distributors hoping to participate in one of the fastest growing sectors of one of the fasted growing industries in the world's fastest growing economy.(country focus)
Asia Image, August, 2005
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Beginning in 2004, China broadcasting industry regulator the State Administration of Radio, Film and TV (SARFT), mandated all provincial level broadcasters would be required to launch "children's channels" by the end of 2006. This means nearly 40 children's channels coming online by then, making China the world's top broadcaster of children's channels.
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Given the paucity of domestic animated content, since last year foreign producers of children's programming have been eagerly looking at China as a new frontier for their content. However, given strict quotas on the amount of ...
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