Sonic boom: sonic solutions is a digital media software company that offers professional DVD authoring systems used by studios to create interactive blockbuster DVDs. Asia Image speaks to Rolf Hartley, senior vice president and general manager about the rise of the DVD and how the industry is transiting to more advanced formats.(tech talk)(Interview)

What has been driving the penetration of the DVD format, and how has Sonic contributed to the growth of the market?

Rolf Hartley: In consumer markets like home video, penetration is driven by value: providing a high quality, reliable, and convenient experience for low cost. High value is what builds support from manufacturers, retailers, and ultimately consumers.

Sonic has been contributing on both the quality and cost sides of the value equation since before the DVD format was launched. Our authoring tools such as Sonic Scenarist make possible the high quality and ...

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