SCV's SuperSports sizzles with new image idents: creativity and energy mark the new idents for SuperSports channel. But designing these idents was not easy. Asia Image finds out why.(StarHub CableVision)

Asia Image, March, 2006 by Chan, Danny

Broadcast designers tend to use extensive graphics rather than live-action shots when developing channel-branding spots. That's because spots that require live shoots are generally more costly and time-consuming. Despite this, directors like Cloy Alan Cheng, opt for live shoots so that the television viewers are not left to watch cold and alienating computer generated images.

To him, there is no substitute for a real-life subject. So when the project for the refresh of StarHub CableVision's (SCV) SuperSports channel landed on his lap, Cloy took the opportunity to shoot live-action as ...