The story so far: while Asia's mobile content purveyors believe they are peddling the next big thing, the so-called revolution of mobile entertainment has yet to live up to its hype. In this issue, industry insiders talk about the challenges and offer their perspectives on the shape of things to come.(Interview)

Mike Reynolds, head of commercial, StarHub

Which sectors of the mobile content industry are you in? Pretty much all of them. As the sole info-communications company in Singapore we have the unique capability of delivering top entertainment and content interests over cable TV, mobile and online platforms. Content is definitely a core element in our overall strategy and represents one of the key value propositions for our customers. In the area of mobile content, we have an exciting line-up of exclusive and premium-branded content from international and local content providers to ...

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