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TV's unsung heroes.(Editorial)

Asia Image,  March, 2006  by Chan, Danny

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Watching television has never been more distracting. We owe this phenomenon to broadcast designers who are constantly striving to out-innovate each other by plying TV airplay with sideshow antics and visual graphics wizardry. They do this by manipulating whatever little airtime they can squeeze, in between regular programming, and sometimes even in the middle of them.

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Broadcast designers are the people responsible for the little channel logos--called channel identifiers--that capitalize the corners of your TV screens. At times, their work appears innocuously as program trailers ...

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