Destination: China: China has been an attractive filming location for filmmakers around the world. Now it's the turn of TVCs to exploit the country's exotic locales. We look at three slick commercials shot in China that are making waves regionally.(tv commercials)
Asia Image, March, 2006 by Chan, Danny
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TVCs in China have found a new mantra for success--making use of the country's stunning and diverse landscape. It is no mystery that China offers a bit of something for everyone. Depending on one's requirements, it can be easily transformed from a dust-swept Western town to an ethereal mist-covered lover's lake. It helps that China-based advertising agencies and production companies are bagging top international projects. With its immense creative talent and ethereal locales, it won't be surprising if China becomes a mainstay on the location map of regional and internationalTVCs.
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